EL ABRAZO CUMBIERO

El Abrazo Cumbiero was born in 2014 as a collective of artists focused on independent culture in music, design, and management, with the main objective of highlighting and strengthening the scene of Emerging Cumbia. It's a new perspective on tropical music that puts value on tolerance, inclusion, and respect without forgetting its sensual, picaresque, and celebratory character that defines it. The original idea and coordination of the project are in charge of producers Andrés Drimer and Lautaro Furman. During its journey, El Abrazo Cumbiero celebrated over 150 performances, through which many representative artists of the scene and almost all emerging bands in the circuit have passed. El Abrazo has obtained three times the distinction of Ibermúsicas, allowing for projects of exchange with notable artists from other corners of Iberoamerica, in the form of audiovisual productions and artistic tours.

• Promotes the creation of spaces for exchange, production, and dissemination of Emerging Cumbia, with active participation in cultural centers; mainly with the Fiesta de El Abrazo Cumbiero, a bi-weekly event at the Club Cultural Matienzo (Buenos Aires); • Develops management and communication strategies to attract heterogeneous and diverse audiences who identify with Emerging Cumbia and Latin American culture; • Encourages conscious and critical listening to the lyrics and positive values reproduced by this new perspective of the Cumbia genre, aiming to create spaces free from violence and discrimination; • Promotes the participation of renowned international artists in the local cumbia scene, with the desire that they become increasingly involved