INVENT THE WORLD

In 2020, the Pakapaka children's channel proposed as a conceptual and transversal axis to provide happiness to all children and girls in the country through all visual and communication content of the channel. Happiness is understood as the synthesis and satisfaction of all rights, as well as the possibility of growing free, healthy, with love and care, enjoying culture, education; with the possibility of acting, saying, and expressing as they wish.

client: Contenidos Publicos SE | Pakapaka

producer: Nosotros CINCO

director: Mariano Sigal

crew: Lucia Lamboley, Sebastian Lopez, Ignacio Straub – Daniela Medina Silva – Julian Rur – Emiliano Greco Cueto

chaira: sonic branding